Friday, 25 September 2015

5) Carol Vernallis' Theory

She observed editing and camerawork closely in music videos. She observed that edits in music videos come much more frequently than in a film, that many stand out as a disjuncture and that the editing seems to have a rhythmic basis closely connected to the song.

She came to a summary of these points:

  • editing stands out as disjuncture and the usual rules of continuity editing are broken in order to bring attention to what is on the screen
  • edits may be really obvious to draw attention to themselves, such as wipes and special effects

Example- This video by Mark Ronson is a clear example of obvious edits as it includes many special effects such as sparks shooting out and edits like split screens and wipes
  • Jump cuts are often used
  • Base tracks are frequently used to give the video structure

Example- This video by Tinie Tempah has over 18 base tracks

  • The camera may move in time with the music


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