Video 1: Pop Genre -Rita Ora R.I.P
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Video 2: RnB
Genre- Adele Rolling In The Deep
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Grime- Skepta,
Shutdown
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Use of Costume
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Throughout this video
the music artist, Rita Ora, had a total amount of 7 costume changes which is
very usual within the hip hop/pop genre. Rita also is presented to be shown
in outfits that are quite creative and funky, mostly shown in a seductive
way. Rita uses her costumes to present an idea of the lyrics “R.I.P to the
girl you used to see” as she takes of her jacket while walking revealing more
of her body.
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Throughout the entire
music video, Adele is shown to be in one costume only which is a black dress.
This may be because Adele doesn’t promote herself as an artist with her body,
costumes or accessories but merely just with her voice.
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Throughout Skepta’s
video there are 2 costume changes where he is dressed fully in white during
the base track where it is daylight. The second costume change occurs when it
is finaly dark and skepta is dressed fully in black.
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Use of Setting
& Location
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Rita Ora’s video consists of
many base tracks in a few locations, however it seems as if all the base
tracks used are set in the same location but are just in different places. It
is evident that the video is set in a basement lookalike room which can be
considered to spport the pop genre as the setting for pop genre music videos
varies.
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Adele’s ‘Rolling In The Deep’
is set in an empty, undecorated room also giving a slight correlation to Adele’s
costume of her plain black dress as it may be considered to be lacking
variation.
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The setting & location
of Skepta’s video is set in an open out door area in London near an Estate.
It’s often usual for most videos of the grime genre to be set near an estate or
an open area around London symbolising that of artists living background.
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Use Of Props
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There are a variety
of props used in this video such as cars in a basement which in a couple of
shots, Rita is performing in but she also uses these cars as an element of
her performance when she performs around the cars aswell. Rita uses these
cars to her advantage.
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There a a few props in
the video such as wooden chairs in the room Adele is sat performing in and
the use of glasses full of water
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There are not many
props used in this video except the use of a Range Rover car during the start
of the video.
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From analysing the table, it can be said that the genre that consists of the most costume changes is pop from Rita Ora's Video than Adele or Skepta. This is due to the elements of the pop genre, having a higher budget and performing more for publicity by their bodies in which they choose the right outfit.
The setting & location is mostly different between pop & RnB with Grime. This is due to the local areas & locations used in Grime as opposed to pop where several locations are used in the video
Finally it can be concluded that props are more evident in hip hop/pop videos than the other genres as artists are giving more of a performance when they are lip syncing.
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