6) Laura Mulvey's Theory

‘In a world ordered by sexual imbalance, pleasure in looking has been split between active/male and passive/female. The determining male gaze projects its fantasy onto the female figure which is stylized accordingly’ - Laura Mulvey, 1992

Music videos are often shot from the male perspective showing that men hold the power in society. Women are often sexually objectified. 

This music video is a good example as certain parts (boobs and bum) of the woman's figure is often shot as the main object in the shot and her face is rarely shown. Also, the male gaze is present through out the entire video.