When converting my word document to this application, it kept moving everything around so I had to get rid of titles. Theres also a chunk where it is difficult to read, this is it : In my opinion, synergy is not very effective for connecting my media pieces as the branding decisions are not very strong and extravagant enough for the viewer to see a continuing theme. I wouldn’t say that it is not effective what so ever as the main images and shots are of Amber in the same hat and outfit and camera shot are consistent on all promotion pieces as our method of synergy. But this is the only method of synergy which links the video to the ancillary texts. The blue, pink and white colour scheme and style of font was not properly shown in the video while it is the main feature of the digipak and website. Other artists, as stated earlier, have approximately a minimum of 3 ways (location, colour, prop etc) in which synergy is used so I think that our initial branding decisions of combining the products is lacking.
http://issuu.com/amyyychau/docs/peorpe.docx_50af19b4607197?e=23217810/32936761
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