Dos and Don'ts (52)

Dos:

·         Font:  When it comes to font it is best two have a maximum of two different fonts. More than two will make the digipak look messy and unprofessional. The font should be carried out through everything including the CDs.

·         Colours: The colours used are very important. It is important to stick with no more than three colours. This will give your ancillary product a theme.  The three colours should compliment each other and not clash.

·         Rule of thirds should be used in your pictures. This will help create symmetry.

·         Include the following to make it look professional: barcode, date, copyright, artist website, the artist’s name, the record label.

Don’ts:

·        Overuse of effects: When using photo shop on your images, an overuse of effects is not good, it will take attention away from what’s important.

·         Cover the artist's face:Keep the writing away from the artists face otherwise the audience will not be able to see who it is; it will not brand the artist well.

·         Place your photos where it fits; don’t go overboard just to fill in blanks.

·         Stretching your photos will lose marks and ruin the picture.