Tuesday, 8 December 2015

48) Analysis of a pop ancillary - Katy Perry





Katy Perry's album and digipak follow the theme of candy and confectionary. The colour scheme is based around blue, white and pinks while she is seen nude on the main cover. This colourful scheme matches with the vibrant and fun Pop genre. The main cover consists of her lying in clouds which looks like candy floss. The fonts are carefully used to mimic certain sweets such as candy cane and strawberry jelly. This is again reflected through the CD design of a donut and peppermint sweets. This is the element of synergy used in Katy Perry's Digpak. There is much more image compared to text - text only present at the back of the album of the track list and some institutional information in the small print.

http://www.katyperry.com/

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