Wednesday, 30 December 2015
Digital Mock-Up of Ancillary Task 1 (55)
I have started by creating my front cover of the digipak in photoshop where I have considered all my design ideas such as the colours and font. I am very happy with the outcome and I am hoping to keep this cover as I begin to create the back cover and inside panels.
Tuesday, 29 December 2015
Do's & Don'ts' of Design Work (52)
https://www.canva.com/design/DABlmvUA-_o/DirW2Kj20RYo-dJeOhF92Q/view?&utm_content=DABlmvUA-_o&utm_campaign=designshare&utm_medium=link&utm_source=sharebutton&cc_from_uid=UABlmrRrah0>>>> Here is the link to my Canva presentation on this subject OR scroll down to view each of my slides if the link doesn't work :)
Where my ideas have originated from (51)
To get a better understanding of where my initial design ideas for my ancillary have come from, I have annotated existing ancillary products, that come under the pop genre, and given details of some of the designs on them.

Ella Henderson


Carly Rae Jepsen & Selena Gomez

Ariana Grande & Taylor Swift

Monday, 28 December 2015
Sunday, 27 December 2015
Dos and Don'ts (52)
Dos:
·
Font:
When it comes to font it is best two have a maximum of two different
fonts. More than two will make the digipak look messy and unprofessional. The font
should be carried out through everything including the CDs.
·
Colours: The colours used are very important. It
is important to stick with no more than three colours. This will give your
ancillary product a theme. The three
colours should compliment each other and not clash.
·
Rule of thirds should be used in your pictures. This
will help create symmetry.
·
Include the following to make it look professional:
barcode, date, copyright, artist website, the artist’s name, the record label.
Don’ts:
· Overuse of effects:
When using photo shop on your images, an overuse
of effects is not good, it will take attention away from what’s important.
·
Cover the artist's face:Keep the writing away from the artists face
otherwise the audience will not be able to see who it is; it will not brand the
artist well.
·
Place your photos where it fits; don’t go
overboard just to fill in blanks.
·
Stretching your photos will lose marks and ruin
the picture.
Saturday, 19 December 2015
Thursday, 17 December 2015
54) Costumes
For the digipak, Amber will be wearing a blue top and her black beanie hat which is her form of synergy. She will specifically wear blue for two reasons. One being that she wore a blue dress in the music video and another being the blue matching the colour scheme of my digipak cover.
This is the outfit she wore in the music video and will probably wear for the digipak photos too.
Wednesday, 16 December 2015
53) Shortlist of potential photos to use
I have chosen these photos as they are all either close up or medium close up shots. This means that her entire face will fill the picture while showing her outfit (dress and hat) as well. Showing her outfit is important as I want to use it to match the colour scheme of white, blue and pink.
I plan of taking more photos with a plain white backdrop and proper lighting in the studio.
I plan of taking more photos with a plain white backdrop and proper lighting in the studio.
Tuesday, 15 December 2015
51) Inspiration from other products
Website:
I like how Adeles bio page is very personal which engages the audience. I really like the way she started it of 'When I was 7, I wanted to be 8. When I was 8, I wanted to be 12. When I turned 12 I just wanted to be 18. Then after that I stopped wanting to be older.' and the line of 'Wishing I hadn’t ruined so many good things because I was scared or bored.' because it fits well with the narrative of our music video.
I also like Katy Perrys many aspects of Katy Perry's website of the the homepage having a hashtag, play and buy button for her newest song and social media links. I also like the way she connects with her audience via the language she uses on her news page. Lastly I like the visuals of the page where her tweets are shown all around her picture.
50) Short list of fonts, colours, layout - DESIGN IDEAS
http://www.dafont.com/dear-joe.font?text=AMBER+-+DUMB
http://www.dafont.com/coneria-script.font?text=AMBER+-+DUMB
49) Analysing a Rock ancillary - The Kooks
The Kooks Digipak uses the central image of a medium shot of the band sitting down and playing their instruments which is also their element of synergy - the band playing. Their colour scheme is black and white with a splash of red here and there as shown via the CD, album name and design across the leaflet. Black and white fits the Rock genre very well as it is quite a dark and dull style of music.The font is very big and bold on the actual CD to the point that you cannot see all the letters but on the album cover it is quite small and placed right at the top with a gap between it and the central image. This draws m
ore attention to the album name because of the colours and the simple design is not too distracting so therefore the album name is emphasised. The ratio of text to image is not that much of a difference but compared to other genres digipaks, The Kooks have slightly more text which relate to information of what inspired them to produce this album, credits, institutional information and so on. They have more text as they are the ones who write their own music.
Presentation2 from Amy Chau
Monday, 14 December 2015
Saturday, 12 December 2015
Tuesday, 8 December 2015
48) Analysis of a pop ancillary - Katy Perry
Katy Perry's album and digipak follow the theme of candy and confectionary. The colour scheme is based around blue, white and pinks while she is seen nude on the main cover. This colourful scheme matches with the vibrant and fun Pop genre. The main cover consists of her lying in clouds which looks like candy floss. The fonts are carefully used to mimic certain sweets such as candy cane and strawberry jelly. This is again reflected through the CD design of a donut and peppermint sweets. This is the element of synergy used in Katy Perry's Digpak. There is much more image compared to text - text only present at the back of the album of the track list and some institutional information in the small print.
http://www.katyperry.com/
http://www.katyperry.com/
Presentation6 from Amy Chau
Sunday, 6 December 2015
Thursday, 3 December 2015
Production Diary (Day 9) FINAL DAY!
DATE: 03.12.2015
Today was our final day to edit our music video. We are very happy with what our final edited video looks like. As we also have flashback scenes in our video, we were debating over wherever to have forms of transitions over them to make it clearer to our audience that they are indeed past scenes. Therefore, we had gone through some transitions, however we did not like many of them. So we had finally decided on brightening the shots slightly to make these flashback scenes more effective.
For the final touch & our own satisfaction, we had ticked off our final edited video on the checklist!
Today was our final day to edit our music video. We are very happy with what our final edited video looks like. As we also have flashback scenes in our video, we were debating over wherever to have forms of transitions over them to make it clearer to our audience that they are indeed past scenes. Therefore, we had gone through some transitions, however we did not like many of them. So we had finally decided on brightening the shots slightly to make these flashback scenes more effective.
For the final touch & our own satisfaction, we had ticked off our final edited video on the checklist!
Tuesday, 1 December 2015
Production Diary (Day 8)
DATE: 01.12.2015
Today, was a very productive day as it was our last opportunity to give our edited music video a sense of structure. We had of course followed our updated production schedule which, we had planned to quickly film some establishing shots around the area. This was because we had not filmed as many establishing shots on our first filming day and the shots we had filmed in Canary Wharf would not fit in the well at the beginning of our video. Once we had finished, we edited it into our video and fixed a few shots.
Snapshots Of Filming Establishing Shots:
Today, was a very productive day as it was our last opportunity to give our edited music video a sense of structure. We had of course followed our updated production schedule which, we had planned to quickly film some establishing shots around the area. This was because we had not filmed as many establishing shots on our first filming day and the shots we had filmed in Canary Wharf would not fit in the well at the beginning of our video. Once we had finished, we edited it into our video and fixed a few shots.
Snapshots Of Filming Establishing Shots:
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